Do You Really Need a Video Marketing Company (Why It’s Better Than DIY)

June 9, 2023

3 minutes

Ready to discover the secret weapon that can take your business to the next level and have your audience hooked? Brace yourself for the incredible power of video marketing.

Video marketing is a dynamic tool that can help businesses of all sizes reach their target audiences and skyrocket their marketing goals. In fact, studies have shown that 60% of consumers would rather binge-watch a video than read text to learn and absorb new information.

However, creating and distributing high-quality video content can be time-consuming and expensive, especially for businesses that don’t have the in-house expertise or resources. This is where a video marketing company can come in.

If your business is considering corporate video production, a professional team is in your best interest. Many companies make the mistake of trusting the wrong people when it comes to their video production and end up with a product that looks and feels amateur.

A video marketing company will have the experience, expertise, and resources to create high-quality video content that increases brand awareness, improves lead generation, creates higher conversion rates, and increases sales. Continue reading for more on why locating the right professional will be an asset for your business.

What Is Video Marketing?

First, we’ll define video marketing as the use of video content to promote a brand, product, or service. It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns, such as social media or content marketing. Video marketing is an effective way to connect with your audience and build relationships. It can be used to:

  • Introduce your brand and products
  • Educate your audience about your offerings
  • Tell your brand story
  • Generate leads and sales
  • Increase brand awareness
  • Improve customer loyalty

Video marketing is a growing trend, and it is becoming increasingly important for businesses of all sizes to utilize video in their marketing efforts. In fact, a recent study by Cisco found that in 2022, 82% of all internet traffic was video. If you are not using video marketing yet, now is the time to start!

Read more: Video Marketing 101: From Basics to Benefits Here’s What You Need to Know

Why Professional Production is Better than DIY

1. Boost Your Search Engine Relevance and Retention Rates

Google analytics shows that your website is much more likely to show up in common searches if you have a video embedded on your website. A professional video marketing company will have the expertise to produce compelling video content that ranks well in search engine results, driving more organic traffic to your site. Additionally, video marketing companies understand how to optimize videos for SEO, ensuring they are discoverable by search engines which increases their visibility online. This is critical to generating organic leads and sales.

A key objective of your website is to attract and retain browsers, turning them into buyers. By incorporating videos into your website, you can effectively extend the time potential clients spend on your site, moving them through more of your offerings.

2. Increase Engagement

In today’s fast-paced digital landscape, capturing and retaining the attention of customers is essential. Compelling videos have the power to captivate viewers, piquing their curiosity and encouraging them to explore your brand further. By utilizing well-executed videos, you can instantly grab the interest of potential customers. Videos provide a dynamic and captivating medium to deliver information, making it easier for new clients to understand and connect with your brand. In a world where scrolling and video consumption are prevalent, it’s crucial to leverage this trend and ensure your content stands out.

YouTube video

3. Start a Conversation

Effective corporate video marketing gives people a reason to talk about your brand and inspires them to share your videos with their social circles. Opening a dialog is so important to an organic marketing strategy! Word-of-mouth recommendations have long been a powerful driver of new customer acquisition, and video marketing can amplify this effect. With a single click and share, your brand gains exposure to new eyes and ears. By leveraging the power of video, you ignite dialogue, spreading awareness of your brand and fostering a sense of connection and intrigue among both existing and potential customers.

4. Showcase Your Products

Videos offer clients an open door to get an inside look at what your business is all about. Through videos, your consumers gain a clear and comprehensive understanding of your products and services.

Not to mention, with a good video marketing strategy you control the narrative about your business. By leveraging a visual medium, you can present your best features and offerings in a captivating and informative way. This enables viewers to truly grasp the value and benefits your products bring to the table.

YouTube video

5. Tells Your Brand’s Story

By working with a skilled team of videographers, writers, and editors, you can craft a visually compelling narrative that resonates with your target audience. Through carefully curated visuals, captivating storytelling techniques, and engaging audio elements, professional videos have the power to evoke emotions, create a connection, and leave a lasting impression.

Whether it’s a brand origin story, a behind-the-scenes glimpse, or a customer testimonial, professional video production enables you to showcase the unique values, personality, and essence of your brand. It allows you to communicate your brand’s mission, vision, and core values in a memorable and impactful way, fostering a deeper level of engagement and establishing a strong brand identity in the minds of your viewers.

YouTube video

6. Get a Bump in Sales

Companies tend to report that they see increased sales after videos have been carefully crafted and incorporated into their marketing strategy.

Seeing a product in use or witnessing its impact can instill confidence in potential customers, addressing any doubts or hesitations they may have. This increased understanding and trust often translate into higher conversion rates and a noticeable bump in sales.

Furthermore, videos can be utilized at various stages of the customer journey, from awareness to consideration and ultimately to the purchase decision. Engaging videos can generate excitement and interest, driving prospects to take the next step towards making a purchase. The combination of visual storytelling, product demonstration, and persuasive messaging can have a remarkable impact on sales, helping you achieve your business goals and drive revenue growth.

Benefits of Hiring a Video Marketing Company

  • Expertise and Experience: A video marketing company brings specialized skills and experience to the table. They understand the nuances of creating captivating video content that resonates with your target audience. From storytelling and scriptwriting to filming and editing, they know how to craft videos that effectively convey your brand message and evoke the desired emotions.
  • High-Quality Production Value: Professional video marketing companies have access to top-notch equipment, software, and talent, enabling them to produce high-quality videos. They know how to create visually appealing and polished videos that capture attention and leave a lasting impression. Investing in quality production ensures that your brand is represented in the best possible light, enhancing credibility and trust among viewers.
  • Cost-Effective Solutions: While you might assume that hiring a video marketing company would be expensive, it can actually be a cost-effective option. Production companies are often able to optimize resources, making the most out of your budget while delivering exceptional results.
  • Video Distribution Expertise: Creating an outstanding video is just one part of the equation. Getting it in front of your target audience is equally important. Video marketing companies understand the nuances of various platforms, including social media, video-sharing sites, and advertising networks. They can guide you in selecting the right channels, optimizing videos for each platform, and implementing effective distribution strategies to maximize reach and engagement.

Read More: Planning to Use Video Marketing in 2023? Here’s Why You Should Hire a Pro

Get Results with Video Marketing

In a world where video consumption is on the rise and competition for attention is fierce, video marketing has become an indispensable tool for businesses looking to stand out and thrive. While the idea of tackling video production in-house may seem tempting, the benefits of partnering with a professional video marketing company cannot be overstated.

At Cross & Crown, we have a wealth of expertise and years of experience that we bring to the table.  From creating high-quality videos that engage your audience to optimizing distribution strategies for maximum reach, we have the team you need to deliver impactful results.

Need help bringing your brand’s vision to life in a way that leaves a lasting impact? We’d love to help. Reach out and let’s talk!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

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