Two laptops on a wooden table while a person types with one hand and writes with the other, with a software dashboard and charts visible on the screens.

A/B Testing in B2B: The Marketing Experiment You’re Probably Not Running

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Two men stand in a modern kitchen with dark cabinets and a white countertop; one sits at a laptop while the other watches, with a wooden bowl on the counter and a stove and pendant light in view.

October 12, 2026

The State of Marketing in the Age of AI

AI is changing how marketers work, from content creation and automation to personalization and campaign strategy. Here’s what we’re seeing, what we think is worth paying attention to, and why human strategy and creativity will continue to matter.

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A choir in formal attire stands in front of brick walls and flowers, singing from open sheet music while a conductor in a blue suit leads with a large drum-like instrument.

October 5, 2026

How to Market a Church Without Compromising Your Mission

Church marketing can feel at odds with a church’s mission, but thoughtful communication can help more people find and connect with the ministry already happening in their community. Here’s how to market a church with clarity, authenticity, and a focus on serving people well.

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September 22, 2026

White Space Is One of the Most Powerful Design Tools

White space is more than empty space on a page. Learn how intentional spacing in web design improves readability, guides attention, and creates a better user experience.

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September 8, 2026

Google Ad Grant Eligibility: What Nonprofits Get Wrong

Many nonprofits focus on qualifying for the Google Ad Grant but overlook what comes next. This article explores the misconceptions that limit success, why strategy matters as much as eligibility, and how organizations can turn free advertising into meaningful engagement with donors, volunteers, and the communities they serve.

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Discover practical ways county governments can modernize public communications, improve resident engagement, and build trust through digital strategy.

September 1, 2026

A County Government’s Guide to Modern Public Communications

Public trust is built one interaction at a time. Discover how county governments can modernize their communications, improve the resident experience, and support long-term engagement with practical, people-first strategies.

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Two individuals working on laptops at a wooden table, viewed from above.

August 17, 2026

Email Drip Campaign Strategies for a Better Customer Journey

Email automation works best when it feels personal. Learn how drip campaigns help businesses connect with audiences, nurture relationships, and deliver the right message at the right time.

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An aerial view of a construction site with stacked concrete slabs, cranes, and trucks under a cloudy sky.

August 3, 2026

The Contractor’s Guide to SEO Blog Writing for Local Construction Companies

Learn how SEO blog writing helps local construction companies improve search visibility, build trust, and attract qualified leads before competitors.

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A person in a colorful dress holds a phone and looks at it while sitting at a table outdoors. A bottle of water is on the table.

July 13, 2026

What Today’s Most Successful Financial Institutions Understand About Marketing

Explore modern marketing strategies for banks and financial institutions designed to improve customer acquisition, engagement, and retention.

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