Marketing - April 25, 2017

3 things you need to know about local marketing


A campaign in the UK a few years ago encouraged consumers to “shop local.” This campaign created space for local businesses to compete against national or even multinational companies. “Shop Local” gained a positive consumer response because—at heart and when...

A campaign in the UK a few years ago encouraged consumers to “shop local.” This campaign created space for local businesses to compete against national or even multinational companies. “Shop...

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