Thinking
Thoughts, leadership, and useful updates.

Marketing + Web
Are You Prepared for Google Analytics 4? Here’s What You Need to Know
Google’s website analytics tool, Universal Analytics (UA), will soon be replaced with the new and improved Google Analytics 4 (GA4). Unless you’re heavily vested in this line of work, this...
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Marketing
As the Social Media Tide Is Shifting, Will Nonprofits Ride the Wave?

Marketing + Web
Why Online Giving is so Important for Charities and Nonprofits – 3 Online Giving Facts that Should Not Be Ignored

Case Study + Web
Case Study: How a Website Redesign Increased One Nonprofit’s Donations
