Planning to Use Video Marketing in 2023? Here’s Why You Should Hire a Pro

December 21, 2022

3 minutes

If you’re tired of feeling stuck when it comes to promoting and growing your business, then now might be the perfect time to explore what a video marketing agency can do for you.

With the dominance of video-centric social media platforms, consumers now expect frequent and engaging content that captures their attention, making video an essential element of any successful marketing strategy.

Now is the time to take advantage of this momentum and start producing videos to market your business. It could be the game-changing difference you need to propel your business in front of the competition.

If you’re still not convinced, here are five reasons why you should partner with a video marketing agency in 2023:

1. You know that marketing video is important, but you don’t know how to get started.

Running your business is your top priority, and unless you run a video production company, you’re probably not exactly sure how to produce a marketing video. Smartphones and GoPros make video production seem a lot easier than it actually is.

When it comes down to it, producing a professional quality video to represent your business is time-consuming. If you’re not sure what you’re doing, you’re looking at a significant investment of time and brainpower to learn how to use all the tools required to get the job done right.

If you’re ready to start marketing with video, your best bet is to partner with a team of video specialists who can serve your needs quickly and efficiently. Hiring a professional video marketing agency is the perfect solution for anyone who knows that video marketing is essential but doesn’t know where to start.

A good video marketing agency will have the experience and expertise necessary to create and execute a successful strategy to reach your audience with impactful videos. They’ll provide you with data-driven insights on how to best target your audience and hands-on assistance with creating content, such as scripting, filming, editing, and more.

Professional videographers and production experts will ensure that your videos are optimized for maximum reach, engagement, and conversions. Furthermore, a professional video marketing agency will have access to advanced analytics tools to track each video’s performance and make changes as needed to maximize returns.

An experienced video marketing agency also understands how to effectively promote videos through social media channels and other online platforms to draw attention and reach more people. Ultimately, hiring a professional partner makes it easy to start marketing and delivering results with video while avoiding costly mistakes or wasted time learning how to do it yourself.

Read More: Video Marketing 101: From Basics to Benefits Here’s What You Need to Know

2. Videos are great for SEO—they help you rank higher in search engine results pages

Marketing videos are great for SEO because they help your website rank higher in search engine results pages. Videos have the potential to increase visibility and engagement, allowing you to reach a wider audience and generate more leads. Because videos are more engaging, people are more likely to watch them, share them, and even link to them from other websites.

Additionally, many search engines give preference to websites with video content when it comes to ranking signals. The longer someone watches a video on your website, or on other websites linking back to yours, the more authority your website will gain in the eyes of search engines. Furthermore, videos provide an opportunity for you to add relevant keywords and phrases that will help you appear higher in search engine results pages (SERPs).

Utilizing marketing videos on social media platforms such as YouTube can also increase traffic from users who may have yet to see your website due to lower SERP rankings. You can also use keyword-rich descriptions and titles with links to your site to boost SEO rankings.

Read More: Why You Need SEO in Your Digital Marketing Strategy (& How We Can Help!)

3. Video helps qualify buyers and leads to more sales.

Video marketing can be a useful and strategic way for businesses to qualify their buyers and leads, which will help drive sales. Through marketing videos, businesses can demonstrate their products in a dynamic, engaging manner that is more likely to capture the attention of potential customers looking to make a purchase.

Video content is particularly effective at converting leads into paying customers because it can present detailed information in an easy-to-digest format that appeals to viewers’ senses of sight and sound. Due to their shareable nature, videos have the potential to reach wider audiences than traditional text-based content ever could.

Consumers prefer interactive experiences that showcase the features and benefits of the products or services they want to buy. Furthermore, businesses can leverage video marketing content to demonstrate how customers use the product or service effectively and how it has helped them improve their lives. This is why brand videos can yield such powerful results.

Brand videos are highly effective in driving more conversions due to their impactful visuals, persuasive storytelling, and ability to inspire customer loyalty. Additionally, when coupled with other digital marketing strategies, such as search engine optimization and targeted advertising campaigns, brand videos can further amplify your reach and effectiveness in terms of driving conversions.

Read More: 3 Ways Brand Videos and Photos Help Your Company Recruit Better Employees

4. Video marketing is the best way to connect with your audience and build trust.

Video marketing is unique because it allows you to provide a personal connection that text-based content simply cannot do. It provides visual cues to viewers about body language and facial expressions that can help better portray a message. Additionally, video marketing allows you to appeal to multiple senses by incorporating sound and music into the piece while allowing businesses to tell stories in a memorable way.

One key way in which video marketing builds trust is through personalization. By showcasing the people behind the company or product, viewers feel like they have insights into an otherwise unknown brand. Videos allow businesses to demonstrate the value they bring to customers’ lives by showing the positive outcomes they’ve created with their products or services. Additionally, video content can be designed to provide helpful tips and advice that enable viewers to better understand how certain products work or how they could use them more efficiently.

In addition to trust, video marketing also helps foster loyalty among consumers by providing them with updates on new products and services and exclusive offers when available. For example, companies can use videos as part of their loyalty programs in order to introduce new rewards or discounts for repeat customers. This encourages viewers to come back again and again as they continue to search for further benefits from the business over time.

Overall, it’s clear that video marketing has tremendous potential for helping a business build and maintain trust and loyalty among its consumers. Videos offer businesses a unique opportunity to create long-lasting relationships with their audience through direct engagement, from personalizing content and providing helpful advice to offering exclusive rewards.

Read More: 3 Ways Great Content and Digital Marketing Work Together to Grow Your Business

5. Professional Video Marketers Can Help You Achieve Your Business Goals

Whether you want to increase brand awareness, drive website traffic, or convert leads into customers, professional video production services go beyond simply creating a video. A video marketing agency can provide expertise in storytelling and cinematography to craft compelling visuals that capture your audience’s attention.

Professional teams are also knowledgeable about current trends and industry standards so they can create content that meets viewer expectations. Additionally, working with an experienced team saves businesses time since the creatives have already identified the best tools and techniques for producing effective videos.

Hiring an expert crew also ensures that your videos will have a consistent look and feel throughout all platforms, further strengthening your brand identity. A high-quality production team can help you make the most out of limited budgets by creating high-value content with fewer resources. Furthermore, these professionals can offer valuable insights on how to maximize reach and return on investment while still delivering impactful results.

Read More: Ready to Start Video Marketing? 3 Ways to Budget for Video Production Costs

Looking for a Professional Video Marketing Agency?

Our team of videographers, producers, and storytellers would love to learn more about your business and help you start marketing with video. Please read more about our process, check out some samples of our work, and contact us to get started. We look forward to hearing from you!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

Our Culture

We drive results for work that matters.