Want More Traffic and Leads from Social Media? Try Brand Videos!

May 25, 2022

9 mins

Growing social media engagement is always top of mind for marketers, and for good reason. Social media marketing helps businesses build brand awareness, establish authority, deepen trust, and generate traffic and leads.

Yet many small businesses are not getting as much bang for their social media buck as they could be. In our humble opinion, we think this is because they’re not using brand videos effectively.

Consumer demand for online video continues to rise, and there is no shortage of content in our news feeds. With so much content shared (and consumed) online, it’s no wonder that brands are finding it difficult to break through the noise and engage with their audience. It can also be overwhelming and maybe a bit intimidating to understand how to “break into” the video scene.

If searching for ways to increase social media engagement is what brought you here today, then we have good news for you. In this post, we discuss how brand videos help fix a lack of engagement on social media and offer suggestions so you can start creating social media video content today.

Why Marketing Video Works so Well

Most social media users are visual learners. They prefer consuming content that is easy on the eyes and doesn’t require a lot of effort to understand. That’s where brand videos come in.

Videos help to break down complex information into bite-sized pieces that are easy to digest. And because they are so engaging, viewers are more likely to remember your brand and message long after they’ve finished watching.

Read More: Social Media Management 101

Which Types of Brand Videos Work Best on Social Media?

While creating social media videos may seem daunting, it doesn’t have to be. There are many different types of videos you can make that will help engage your audience and promote your brand. Here are a few ideas to get you started:

Company Culture Videos

A company culture video is a short film that showcases the values and beliefs of a company. These videos are usually testimonial-style, featuring employees talking about what they love about their jobs.

Company culture videos can effectively attract new talent and show potential customers what makes your business unique. They can help build brand awareness and create an emotional connection with viewers when done well.

However, it’s essential to ensure that your company culture video is authentic and relatable. Otherwise, it could come across as inauthentic or tone-deaf. If you’re thinking about creating a company culture video, consider working with a professional production team to ensure that your vision comes across clearly.

Here is an excellent example of a company culture video we produced for David H. Martin Excavating.


Animated Videos

Video animations are especially effective at succinctly conveying complex information. Motion graphics can add visual interest and excitement to your posts, and infographics can help visualize data and statistics.

Whatever type of animated video you choose, it’s sure to capture attention and engage viewers in a way that static images or text simply can’t.

If you’re looking for a fresh and innovative way to market your business on social media, look no further than animated videos. With their ability to explain, entertain, and dazzle viewers, they’re sure to give your marketing a boost.

Here is an explainer video example we created for Menno Haven, an independent senior living community in Pennsylvania.


Product Videos

Product videos effectively showcase your product in action and give potential customers a better understanding of what you’re offering and how it works. Buyers are more like to purchase a product after seeing a demonstration. If you run a service-based company, you can use videos like these to demonstrate how people use your service.

Not only do product videos get a lot of traction on social media, but they’re also good for search engine optimization (SEO). These videos can drive even more traffic to your website when optimized for specific keywords.

A product video should include a clear and concise demonstration of the product and its key features, benefits, and any other differentiators from your competitors.

Additionally, the video should be visually appealing, easy to understand, and entertaining enough to keep viewers engaged.

This brand video we produced for Golden Eagle Cabinet Shop showcases the service offered, the end product delivered, and the heart that drives the excellence that customers enjoy. Watch it here!

How-To Videos

How-to videos are an excellent way to engage potential customers and followers on social media. By providing educational content relevant to your brand, you can draw in your audience and keep them coming back for more.

Additionally, how-to videos are a great way to show off your products or services in action. If you can demonstrate how your offering can solve a problem or make someone’s life easier, you’re more likely to deepen interest and convert leads into customers.

How-to videos are also highly shareable, so if you create content that is truly useful, it has the potential to reach a broad audience and significantly increase brand awareness. For all these reasons, how-to videos should be a key component of your social media marketing strategy.

How-to videos are effective for businesses but what about nonprofits? When it comes to nonprofit marketing, how-to videos take a bit of a different approach. We partnered with Hope Inspire Love, a nonprofit fighting human trafficking, to help them produce a video that shines a light into this dark reality, explains the need, and how we can work together to rescue and restore victims and bring an end to modern-day slavery. Watch it here!

Customer Testimonials

When potential customers see real people talking about their positive experiences with your product or service, it can be a compelling way to build trust and encourage them to make a purchase. Testimonial videos also establish social proof, which has become essential to selling in today’s digital world.

A customer video can showcase the features and benefits of your product or service in a credible and engaging way. Additionally, customer videos can help build trust and confidence in your brand. In today’s competitive marketplace, customer testimonials can give you the edge you need to succeed.

Here are a few tips to make sure your customer testimonial video is as effective as possible:

  • Use real customers: Customer testimonials should feature real people who have used your product or service. This helps to create a sense of authenticity and trust.
  • Keep it short and sweet: No one wants to watch a long, drawn-out customer testimonial video. Keep it under two minutes for maximum impact.
  • Highlight the benefits: Make sure your customer testimonial video underscores the benefits of your product or service. What problem did your customer have that you were able to solve?

By following these tips, you can create a compelling customer testimonial video that will help you boost sales and grow your business.

If you need more inspiration, check out these examples of effective customer testimonial videos.

Social Media Video Production

Once you decide which kinds of brand videos you want to use on social media, it’s time to produce the videos. You have a few options to consider. Video production is more accessible than ever, so you may opt to create your own social media marketing videos.

If you decide to DIY your videos, be sure to produce creative content to make your videos stand out. Try experimenting with different types of videos to see what works best for your brand. Above all else, be sure to measure the success of your social media videos to see what’s working and what’s not.

If you’re unsure where to start or don’t have the time to create social media videos, consider hiring a video marketing agency to help. An experienced agency will be able to produce high-quality videos that are tailored to your brand and audience. They can also help with strategy and measurement to ensure your videos are as effective as possible.

Are you interested in learning more about video production services? We would love to answer any questions you may have and help you plan a strategy for using marketing videos to grow your business. When you’re ready, schedule a meeting with us to discuss your next video production project, and we will help you get it produced, packaged, and ready to post!

In the meantime, here are some other posts and marketing video examples we think you’ll find helpful!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

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