Developing Human Innovation
Becoming More Human
Go-Innovation develops and resources growth-hungry leaders and companies all over the world. With an updated brand and newly focused vision, Go Innovation tasked Cross & Crown to redesign their online experience by updating its look and feel while equipping it to be a better tool for reaching new clients.Visit Site
Staying On Brand
Cross & Crown was tasked to redesign the new Go-Innovation website after a logo and brand identity update completed by a third-party company. During our discovery meeting, we developed a content strategy to simplify content by presenting it in small, defined sections to allow for quick digestion and faster readability. Our design team took Go-Innovation’s new brand identity and formed a beautiful, yet simple design to their page layouts.
All About The Team
A Focus on People
People are at the core of who Go-Innovation is, and why they exist. In working with large companies and organizations such as Coca-Cola, Chick-Fil-A, World Vision, Toyota, and Amazon, Go-Innovation wanted their website to stand out not only because of their content and design, but their own people.
To provide a better focus on Go-Innovation’s people, we made it a point to showcase their team by highlighting their accomplishments and linking to relevant content they post on their blog.
To be seen as a company who empowers people, Go-Innovation needed a better platform for them to produce various blog, podcast, and webinar content for their audience.
Our design team worked with Go-Innovation leadership to establish a custom blog with the ability to filter individual posts by category or author, or to search via keyword for relevant content. Our design allows Go-Innovation to build their own posts and manage the content and its layout on their own.
Cross & Crown was so helpful to work with from start to finish. They laid out clear plans, honored deadlines, and were extremely responsive to our questions. They went above and beyond "contract terms" to over-deliver value as thought and design partners, striking a helpful balance between listening to our ideas and suggesting their own. The website they created for us is much more representative of our brand and the quality of our work, and the way they handed it over to us gives us a lot of flexibility and autonomy in continuing to update and use it on a day-to-day basis.
Rory Tyer | ACC Co-founder of Go-Innovation
Leading the Way
Our work for Go-Innovation was successful as we updated their online experience to match their new brand identity, while introducing new features and efficient tools to help prove Go-Innovation as a top-notch leader within their industry.