Background

Recharging Senior Living

Menno Haven is one of south-central Pennsylvania’s premier communities for retirement and senior living. Its range of services includes personal care, memory care, skilled care, and rehabilitation, all delivered with the utmost quality and exceptional care.

With an aim to enhance its online experience and engage with its audience in various ways, they reached out to us to upgrade and refocus its digital marketing strategy. Having worked together extensively in the past, we partnered with Menno Haven, to reinvigorate its website, broaden its digital footprint, and increase website traffic by using paid advertising.

Web

Rebuilding the Digital Experience

Menno Haven recognized the need to streamline its digital presence in order to reduce confusion and concentrate on lead generation, all without losing the value of its content. With a target audience primarily composed of individuals aged 40 and above, Menno Haven wanted to educate users about its services and employ simple methods for generating leads.

Following stakeholder meetings with Menno Haven’s leadership, we determined we should simplify the site structure and create a more consumer-oriented approach to content. Our design team undertook a comprehensive redesign of the website, incorporating new lead-generation tools while keeping the design simple and prioritizing valuable content.

Photography + Videography

Capturing Life at
Menno Haven

Menno Haven seeks to share its love for its residents and staff, as well as showcase its on-site amenities. As part of our digital strategy, it was essential for our team to bring the Menno Haven experience to life through engaging, real-life photos its audience could relate to.

The images we captured were integrated throughout the Menno Haven website and customized for use in various social media campaigns, as well as employed in Menno Haven’s own internal marketing efforts.

Through professional videography we were able to film the vibrant essence of a senior living community, preserving precious moments and demonstrating the exclusive lifestyle that awaits potential residents.

Digital Marketing

Increasing Engagement & Generating Leads

The digital marketing team collaborated with Menno Haven to boost its brand recognition through a paid digital strategy. We were able to promote its brand message through paid social posts on Facebook and Google Ads. Our targeted approach enabled us to assist Menno Haven in expanding its brand awareness as a faith-based service provider in our local community!

Cross & Crown utilized our video team to develop story-driven videos Menno Haven’s audience could relate to and be used on its website and social media. In addition, our team developed and executed targeted social media campaigns to highlight open houses and community events.

Blog Service

Blogging for Topical Authority

Menno Haven further expanded its digital marketing services with monthly content for their blog. Blog services can provide an excellent platform for businesses to showcase their expertise, share their thoughts and ideas, and connect with their audience. A well-written blog can help drive traffic to your website, increase engagement with your audience, and establish you as an authority.

With a list of topics related to elder care and senior living, Menno Haven’s blog posts were well-researched, engaging, and optimized for search engines, helping to attract more visitors and establish this faith-based service provider as a leader in their industry.

By enlisting the help of a professional blog service, you too can ensure that your content is high-quality, relevant, and optimized for search engines. Blogging can improve your website’s search engine optimization (SEO), as search engines tend to favor websites with fresh, relevant, and high-quality content.