Background

A Family Legacy
Poised For Growth

Roland Builder has designed and built award-winning custom homes in central Pennsylvania for over 40 years. What started as a small family business has evolved and grown into a team of highly-qualified professionals with a knack for innovative design, exceptional quality, and a superior building experience.

When the time came to update their brand, the Roland Builder team tasked Cross & Crown for the challenge. After a successful brand update, Roland Builder partnered with us to rebuild their website, expand their digital marketing, and further tell their story through video.

Web

A Website to Match
Their Brand

Roland Builder has designed and built award-winning custom homes in central Pennsylvania for over 40 years. What started out as a small family business has matured into a team of highly-qualified professionals with an aptitude for innovative design, exceptional quality, and superior building experience.

When the time came to update their brand, the Roland Builder team entrusted Cross & Crown with the challenge, and our team of talented designers, developers, and content creators were ready to take on the task of bringing their vision to life. We partnered together to create a website that’s both visually appealing and functionally robust, while also leveraging digital marketing strategies to reach a wider audience and tell their story through video.

Video

Sharing the Spaces
We Create

As a recognized luxury home builder in central Pennsylvania, Roland Builder wanted to reach potential customers in search of the ideal home-building experience. They needed a visual way to reach a customer base who desired to build their dream home.

To accomplish this, our video team collaborated with Roland Builder to brainstorm a concept, compile a shot list, and plan all filming and technical aspects for a brand video. The final product was a captivating video that showcased Roland Builder’s remarkable level of quality and superior craftsmanship.

Organic Social

Focused on Customer
Education and Engagement

The new Roland Builder brand needed a digital marketing strategy to increase their brand awareness with a new generation of customers. A social media strategy that showcased the stylized features of their custom home plans, as well as the scope of their expertise, was necessary to help them stand out in the luxury home building industry. Their organic strategy also included open-house and workshop promotions as a means to grow their presence in the local real estate market.

Our marketing team researched the current housing market to identify the appropriate platforms to focus on to tell their brand’s story on an ongoing basis. Beyond our standard website SEO integration, we heavily focused their strategy on Facebook and Instagram, where lifestyle-type imagery would reach their target audience.

Monthly Reporting

Insights to
Digital Marketing

The new Roland Builder brand needed a digital marketing strategy to increase their brand awareness with a new generation of customers. A social media strategy that showcased the stylized features of their custom home plans, as well as the scope of their expertise, was necessary to help them stand out in the luxury home building industry. Their organic strategy also included open-house and workshop promotions as a means to grow their presence in the local real estate market.

Our marketing team researched the current housing market to identify the appropriate platforms to focus on to tell their brand’s story on an ongoing basis. Beyond our standard website SEO integration, we heavily focused their strategy on Facebook and Instagram, where lifestyle-type imagery would reach their target audience.